Singapore – the alliterative ambitions of a nation?

A number of people in Singapore made frequent reference to the five C’s which, if you believe the stereotype, many Singaporeans aspire to possessing..

What are they? Cash, car, condo, credit card and country club membership.

2013-10-12 13.20.40

But, it seems, times are a changing. New information suggest a shift in attitudes with these increasingly being replaced with more intangible elements: control, confidence, community, career and a ‘can-do’ attitude.

Sticking with the alliteration theme, there are also five K’s, which it is said, all Singaporeans seek to avoid:
Kiasu (afraid of losing), Kiasi (afraid of dying), Kiabo (afraid of having nothing), Kiabor (afraid of the wife), and Kia Chengu (afraid of the government).



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